103 - How Rachael Pontillo Took Her "In-Person" Skin Care Business Online

Published: May 30, 2018, 7 a.m.

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What\\u2019s up,\\xa0Healthpreneurs! Welcome to another incredible episode of the\\xa0Healthpreneur\\xa0Podcast with yet another amazing and inspiring guest. Today we\\u2019re talking with Rachael\\xa0Pontillo,\\xa0an entrepreneur who helps women reclaim their skin, sense of Self, and world so they can love who they are and live their lives.\\xa0\\xa0

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This is no small feat, but Rachael is making it happen with her two thriving businesses. One is a private skin health coaching practice, and the other is the\\xa0Nutritional Aesthetics Alliance, which works with skincare professionals and aestheticians. By working with both the consumer and the professional, she\\u2019s making an impact by supporting both sides\\xa0in their quest for skin health.\\xa0\\xa0

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Rachael became an entrepreneur by need. No local businesses understood or followed her integrative approach for holistic aesthetics, and she prioritized a lifestyle that allowed her to spend time with her family. Tune in to hear how Rachael created an\\xa0online\\xa0business around her lifestyle, what she\\u2019s learned along the way, and why knowing her \\u201cWHY\\u201d\\xa0changed it all.\\xa0\\xa0

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In this episode, Rachael and I discuss:\\xa0

  • Bringing something brand new to the market vs. finding a market that\\u2019s \\u201cwarm.\\u201d\\xa0
  • Building a business around your lifestyle and methodologies.\\xa0\\xa0
  • A product launch gone wrong and what she learned from it.\\xa0\\xa0
  • Human connection and its value in a digital world.\\xa0\\xa0
  • Knowing your \\u201cWHY\\u201d and building your avatar.\\xa0\\xa0
  • Why neglecting your numbers will damage your business more than you\\xa0know.\\xa0\\xa0

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3:00\\xa0\\u2013\\xa09:00 -\\xa0Rachael\\u2019s businesses and journey to success\\xa0

9:00 \\u2013\\xa014:30 -\\xa0Why Rachael\\xa0created an online business\\xa0and the results she saw\\xa0

14:30\\xa0\\u2013\\xa020:30 -\\xa0Lessons learned: Know marketing, R&D, and\\xa0audience\\xa0before a product launch\\xa0

20:30\\xa0\\u2013\\xa026:30 -\\xa0Looking at your \\u201cwhy\\u201d and creating your avatar\\xa0

26:30 \\u2013\\xa030:00 -\\xa0Knowing your numbers\\xa0\\xa0

30:00 \\u2013 34:00 \\u2013 The Rapid F

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