100-The Secret Behind the #1 PBS Health Special with Dr. Steven Masley
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What\\u2019s up,\\xa0Healthpreneurs! Welcome to the one and only\\xa0Healthpreneur\\xa0Podcast! Today I\\u2019m excited to bring\\xa0Dr.\\xa0Steven\\xa0Masley\\xa0onto the show.\\xa0\\xa0
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Dr.\\xa0Masley\\xa0is a physician, nutritionist, trained chef, author,\\xa0speaker,\\xa0and creator of the number one all-time health program for PBS. What a feat, right? Wait until you find out exactly how he did it.\\xa0He\\xa0has now done 3 PBS specials,\\xa0has authored multiple books and scientific articles, and helps people tune up their heart, brain, and sexual performance. His passion is helping people solve big problems with simple and proven solutions.\\xa0\\xa0
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Steven and I get into the details that go into creating a successful TV program, which also apply to any kind of program you offer, both online and off. He reveals how self-publishing a book launched his business to a new level and skyrocketed his credibility. Tune in to learn the\\xa0simple equation for success in any health or wellness business. Hint: It includes heart!\\xa0\\xa0
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In this episode, Steven and I discuss:\\xa0
- How he started seeing patients in groups.\\xa0
- What it takes to create a public TV program (that succeeds).\\xa0
- How self-publishing a book helped his business.\\xa0
- What works and what doesn\\u2019t when you craft your message.\\xa0
- Simple solutions to serious problems.\\xa0
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4:00 \\u2013\\xa011:30 -\\xa0Steven\\u2019s medical background,\\xa0how he became an author, and how he got on TV\\xa0
11:30 \\u2013\\xa017:00 -\\xa0Squashing limiting beliefs, increasing your reach, and knowing your audience\\xa0\\xa0
17:00 \\u2013\\xa025:00 -\\xa0What it takes to create a program that\\u2019ll air on public TV\\xa0and be successful\\xa0
25:00\\xa0\\u2013\\xa027:00 -\\xa0Finding a big problem, a simple solution, and\\xa0crafting\\xa0a heartfelt message\\xa0
27:00\\xa0\\u2013\\xa032:00 \\u2013 The Rapid Five\\xa0
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