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Published: Dec. 16, 2014, 11:15 p.m.

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#QOTD: Where do you watch or listen to the #AskGaryVee Show?

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I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there\\u2019s breaking news, we\\u2019re running to Twitter not Instagram \\u2013 we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently.\\xa0

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Attention wins and that\\u2019s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let\\u2019s face it, we\\u2019re lazy, and it\\u2019s much easier to consume an image than to take the time to read a few lines or click through to a long form piece of content. It\\u2019s just the nature of our tendencies, our attention spans, and the mediums where we\\u2019re consuming this content, which happens to stem from the palms of our hands.

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OH! And did I mention? I have an Instagram account. You should follow me :) @GaryVee

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