Balancing Measurement, Common Sense and Intuition | 4A's Strat-Fest Fireside Chat
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Hope your Sunday is going absolutely perfectly. Today\\u2019s you\\u2019ll hear an awesome episode from the 4As Strat fest in October of 2016. I talked a lot about the shortcomings of traditional media, dealing in alternatives and the ROI of different situations. Enjoy the episode and the rest of your weekend, please please let me know what you thought on social @garyvee <3\\xa0
Timestamps:
6:23 - Why the Traditional Media is Broken\\xa0
9:05 - What Gary Does for a Living\\xa0
12:40 - Common Sense and Measurement Matters
14:25 - Measuring the "Thing"
14:52- The Structure of the Game
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16:15- Not Believing in What You Sell\\xa0
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17:15- Understanding the Seed
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21:53- Strategy to Buy the Jets
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24:00 - The Real Business Pitch for Clients\\xa0
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31:25 - Dealing in Alternatives