An Interview About the State of the Advertising Industry
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Here\\u2019s an interview I did where we discussed the decline of the print industry and how the companies in those spaces should navigate the obvious shift to digital. The thing is that it\\u2019s not just theory, it\\u2019s execution that matters. The issue we\\u2019re facing these days is that media companies that are selling print don\\u2019t have to put the same amount of effort or planning in print as they would in Facebook and it also doesn\\u2019t hurt that they\\u2019re reaping the benefits from higher margins. And don\\u2019t even get me started on the lack of metrics media companies are held to when pushing print campaigns \\u2026 Listen for more on\\xa0how the media industry is shifting and how legacy companies that don\'t adjust are going to die.\\xa0
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