A Business Meeting with THE EIGHTH; A Men's Luxury Underwear Line
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This\\xa0is the first of a new\\xa0episode format that I\'m going to be releasing more often: business meetings! Unedited from start to\\xa0beginning!\\xa0I wanted to give all you listeners a\\xa0peek into I how conduct meetings and\\xa0what it\'s like to be in a strategy meeting with me and my team. \\xa0In this first\\xa0installment of meetings, I sit down and talk with\\xa0The Eighth, a fairly new retail business attacking the white space they saw in the men\'s luxury underwear market. We discuss their early days in researching and\\xa0identifying the market, luxury\\xa0branding, SEM and\\xa0SEO approaches, influencer marketing, content creation\\xa0and the importance of documenting versus creating. For the listeners\\xa0that have asked in the past, this is some really good insight into how I approach introductory\\xa0business meetings, evaluate the viability of new businesses, and suggest marketing strategies. Thanks for listening, excited to hear your thoughts and learnings from this one.
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