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b'STAND OUT: Tools To Master The 8 Fundamentals Of Standing Out In Business by Winnie Brignac Hart and Lorrie Brignac Lee.\\n\\nThis on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Winnie Brignac Hart and Lorrie Brignac Lee. The original live interview was 8/26/16.\\n\\nIn today\\u2019s complex business environment, having a superior product or service is not enough to distinguish a company from its competitors, nor can advertising alone command the attention and loyalty of customers. What\\u2019s needed is a consistent and genuine message that communicates the company\\u2019s core values, beliefs, and purpose \\u2013 in short, a brand.\\n\\nAs identical twin sisters, the authors have developed a heightened awareness of the importance of perception and reality. From their first-hand experience of dealing with misperceptions and working hard to refine their individual identities, they\\u2019ve honed the ability to perceive differences in other people, companies, and brands. In STAND OUT, Hart and Lee have distilled this ability to help companies see themselves more objectively into a set of tools and exercises, such as the Brand Traffic Control Radar Tool, the Brand Traffic Control Assessment, the Brand Positioning Assessment, and the One-Page Marketing Plan.\\n\\nUltimately, a company\\u2019s product or service becomes an obvious choice as an extension of its story. The key is authenticity \\u2013 aligning what an organization communicates about its products or services with what it truly is.\\n\\nHart and Lee are founders of TwinEngine, a Houston-based strategic marketing and creative agency.\\n\\nTheir website is twinengine.com/\\n\\nTo purchase the book click HERE'