Barbara Cave Henricks- Mastering The New Media Landscape
b"MASTERING THE NEW MEDIA LANDSCAPE: Embrace the Micromedia Mindset by Barbara Cave Henricks and Rusty Shelton\\n\\nThis on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Barbara Cave Henricks. The original live interview was 4/1/16.\\n\\nThe giant brands that once dominated the media landscape\\u2014Oprah, the New York Times, NPR, CNN\\u2014have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.\\n\\nAce publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.\\xa0 The key lies in mastering three crucial categories of media\\u2014earned, owned, and rented\\u2014and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.\\n\\nBarbara is President & CEO of Cave Henricks Comunications. Rusty is Founder and CEO of Shelton Interactive.\\n\\nThe websites are\\xa0 about/barbara-cave-henricks and https://sheltoninteractive.com/\\n\\nTo order the book click HERE\\n\\nFor more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com"