Tim and Urban discuss four levels of energy a person can have when it comes to doing the work: Compelled, Committed, Compliant, and Cynical.
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0:00 Intro
5:10 Four levels of engagement
5:56 Cynical
9:53 Compliant
12:44 Committed
15:03 Compelled
21:09 Don't ask for compelled followers if you're not a compelled leader
26:04 Recruit it, Develop it, Reward it
29:36 Focused Energy
32:17 Attract and train as many real leaders as you can
37:48 The Enemy: Entropy
41:10 Closing