#58: Credo
Want to win an election? The formula's supposed to be simple: raise a ton of money, buy a ton of TV ads, stir in a\xa0little get-out-the-vote action, book your tickets to DC.\xa0
Except: that's not what the research says.
A wave of\xa0political science studies have upended the conventional wisdom about what counts in politics, and suggested a very different way to win elections. And on this episode of The Flaming Sword of Justice, our guest\u2014Becky Bond of CREDO\u2014tells the story of how she put that research into action. While billionaires bankrolled a tidal wave of TV ads in the 2012 election cycle, her team targeted ten terrible Tea Party Republicans with the tactics suggested by scientific experiments.\xa0
What they did, and what happened as a result,\xa0will give you hope for the future of American politics.