BROADCASTS.com

b'

In this show, we interview The Retention Guru, Dr Paul Bedford. \\xa0With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry\\u2019s leading authorities on retention, attrition and member experience management.\\xa0

In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of the New Zealand fitness market. Paul is the author of the book \\u2018Why people join, leave and stay with health and fitness clubs\\u2019.\\xa0

In his interview we ask him 3 questions:

\\n
• After all your research, what is the MOST surprising revelation?
\\n
• Have you seen any correlation between GX & retention; PT & retention?
\\n
• If you were a club owner, what 3 strategies would you explore to build retention based on what you know?
\\n