152 Don't fear the reviewer: Break through the trust barrier

Published: Sept. 10, 2010, 4:52 a.m.

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Does the idea of allowing your customers to rate products on your website make you uneasy? If so, it's time to reverse your thinking: don't fear the reviews; fear what their absence is costing you. In today's episode, we're launching a four-part series on the indisputable reasons why it pays to publish customer reviews.

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