031 - Trustcasting series: Community-building is serious business, but thats not to say it cant also be fun
b"
Today we conclude our 10-part series on trustcasting in the Web marketing universe. In today's culture of Web, community-building is a serious task that is critical to business growth. However, sometimes a little light-hearted fun is just what is needed to connect with customers and inspire a following around your brand.
"