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b'The folks over at Bulletproof tried selling coffee with butter in it. And not only did that plan work, but their customers were willing to pay a premium for the experience. So with that lesson learned they expanded the product line: Protein bars, tinctures, vibrating platforms, books, computers with pre-installed software. These are products designed to reverse the aging process. And if that sales pitch sounds compelling to you, please give me your credit card information.\\nThis week, The F Plus puts the coconut in the fire to relieve this bellyache.'