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This is what leads great people to greatness.\n\nYou know when you have periods in your life when you\u2019re doing something or seeing something repeatedly and a lesson becomes blatantly obvious and clear?\n\nI\u2019m reading Hamilton and the Power of Habit right now and other great books literally every day and have for over two decades. \n\nI meet with great people every day and get to observe significant transformation. \n \nI\u2019ve noticed (for years) a common denominator, something that is almost always present, something that adds rocket fuel to their results.\n\nThink of sports or band or choir or debate or chess or music or performance or theatre of any kind that you have participated in. \nYou probably had a tutor, a teacher, an instructor, a mentor or a coach. \nYou had somebody there watching you and giving you feedback, guiding you, pushing you, correcting you.\n\nI think it\u2019s safe to say there\u2019s no way you can reach certain levels of success and competence without the coach to help you level up.\n\nWe get it with all those things. We know we need a coach. But for some reason, many people still have not really embraced the idea of a life coach.\n\nNow think of the things that are holding you back, perhaps things that have been holding you back for a long time. \nBaggage from your past, mental or emotional difficulties or trauma, relationship struggles, insecurities, poor habits, relationships with food or money, poor money management, skills or the lack of skills, etc. \nWhat if you had a coach to help you overcome the thing that is overcoming you, to conquer the thing that\u2019s conquering you, to stop the problem that\u2019s stopping your progress. To break free from the thing that is imprisoning you.\n\n\u201cExcellence is an art won by training in habituation.\u201d Will Durrant\n\nFrom Olympic athletes to top executives, they have coaches to help them get results! Many huge corporations and private equity groups, who hire lots of big-shot executives require their executives and often all upper-level management teams to have personal coaches. \nEven the Founding Fathers; so many of them had \u2018sponsors\u2019 and mentors early in life and throughout their lives. \n\nfrom Luke skywalker to Bilbo Baggins\n\nYoda:\n* "Do or do not. There is no try." ...\n* "You must unlearn what you have learned." ...\n* "Named must be your fear before banish it you can." ...\n* "Fear is the path to the dark side. ...\n* "That is why you fail." ...\n* "The greatest teacher, failure is." ...\n* "Pass on what you have learned."\n\nGandalf:\n\u201cIt is not our part to master all the tides of the world, but to do what is in us for the succour of those years wherein we are set, uprooting the evil in the fields that we know, so that those who live after may have clean earth to till. What weather they shall have is not ours to rule.\u201d\n\u201cI wish it need not have happened in my time,\u201d said Frodo. \u201cSo do I,\u201d said Gandalf, \u201cand so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.\u201d\n\n\nCoaches provide:\nHard questions. \nAccountability. \nCalling you out. \nInsights. \n\nWhat I\u2019ve seen as I\u2019ve coached:\nTransformed marriages\nStart or grow business Successfully \nOvercome huge personal challenges \n\n\nIt will cost you. It has to!\nI know of a mastermind that costs $100k to join and only meets occasionally throughout the year. \n\nWarning: There are many coaches out there who have no idea what they\u2019re talking about and don\u2019t have their own life optimized. \n\nHolistic optimization:\nholistic: characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole.\nOptimize: make the best or most effective use of\n\nBooks that teach this principle very well:\nLinchpin\nSo good they can\u2019t ignore you \nTalent is overrated