1987: Avoiding Failure by Mitigating Risks Rather than Taking Risks with Jay Haynes Founder and Owner of THRV LLC

Published: July 14, 2021, 11:58 p.m.

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Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value.

\\u201cCustomer empathy, customer empathy, customer empathy combined with mitigating risk. Always be focused on your customers and their problems independent of your product. Don\\u2019t ask them if they want a faster horse\\u2026 Then the second is risk mitigation. So, make sure that you are mitigating risk. Don\\u2019t be an entrepreneur wants to take risk be an entrepreneur who wants to mitigate risk because that is the path to success. Then the final one was don\\u2019t run out of cash. Cash is king. All businesses fail because they run out of cash so don\\u2019t run out of cash\\u201d\\u2026[Listen for More]

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