1375: Starting a Business Not a Start up with Neal Pecchenino Founder and Owner of Boxi Inc
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Neal Pecchenino is the founder of Boxi, an innovative out-of-home company that puts advertisements on delivery box trucks that are already on the road. Boxi helps \\u202fbusinesses of all sizes reach their audience by \\u202fleveraging its network of truck drivers who drive high-exposure routes in a variety of key markets.
\\u201cdo the research, be relentless, answer the hard questions, just keep going. Don\\u2019t start a start-up start a company. Put your head down and make something happen\\u2026 It\\u2019s not easy out there and typically people aren\\u2019t going to care about what you\\u2019re doing unless you can make them care meaning you can really get through and cut through the BS not sell something but tell a story. That\\u2019s really critical as well can\\u2019t just assume you\\u2019re going to show up and sell something and anyone is going to care. You have got to be able to tell a good story, telling a story is critical in entrepreneurship\\u201d\\u2026[Listen for More]
To Listen or to Get the Show Notes go to\\xa0https://wp.me/p6Tf4b-7f8
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