1331: Managing Profit First to Prevent Bad Things Happening with Rob Braiman Founder and Owner of Cogent Analytics LLC

Published: Sept. 23, 2019, 11:40 p.m.

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Rob Braiman is CEO and founder of Cogent Analytics, a business consulting firm. Since 2005, he has personally engaged with over 1800 small to medium size businesses. An entrepreneur himself, he knows the challenges of the journey, and his passion is to help others achieve success and profitability that also enhances quality of life. He has grown Cogent Analytics from 6 people to over 120 inside of 5 years; and has ranked on the Inc 5000 fastest growing companies 3 years in a row.

\\u201cmanage profit. Profit is not about greed, it\\u2019s about solvency, it\\u2019s about building equity, it\\u2019s about retiring debt, it\\u2019s about taking care of your family, it\\u2019s about the benefits you offer to your employees. And if you don\\u2019t manage profit first bad things happen. So, I am a profit for sky and I don\\u2019t want to again communicate that that somehow supposed to be about greed because it\\u2019s not. The responsibility of every small business owner every mid-sized business owner, every large business is to produce a minimum mandatory profit that is engineered within a company because that impacts so many areas of the business. Don\\u2019t do that haphazardly do it purposefully\\u201d\\u2026[Listen for More]

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