1036 Connecting with Millennials and Generation Z with Atish Doshi Founder and Owner of The Black Sheep Inc
Atish Doshi is the founder and CEO of The Black Sheep - the nation’s fastest growing college media and marketing company with team at more than 150 campuses and growing. The Black Sheep’s goal is to help businesses and brands reach the 18-24-year-old demographic through local contact, and on-campus marketing campaigns. Atish built The Black Sheep (among other businesses) and is filling a unique void of helping brands and businesses connect with college students. In his experience, he’s connected two generations of students to new brands, including millennials and now GenZ. In addition to superb client services, Atish has lead the way in collegiate hiring and culture initiatives, as The Black Sheep employees hundreds of college students across the U.S., and the majority of the company’s core creative staff of 20+ employees have at one point worked for The Black Sheep while in college and have become permanent employees. Through Atish’s unique perspective and foresight of cross-generation culture building, he has developed a creative company that has more than a 90% employee retention rate and applicants beating down the door to work The Black Sheep.
“just being a very self-aware is supercritical, knowing who you are, what your business is, what type of business it is and all that stuff. It’s great to shoot for the moon but to get there you really have to know what you are amazing at, what you need help with and all that because it puts you in a better spot to succeed. And sometimes I think entrepreneurs and founders want to think that we can do everything and we try to but I think once you take a step back and you become self-aware about what areas that can do better if I had some out here with me that’s when you really start to succeed and grow a business”…[Listen for More]
To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6HK