Australia - Curbing Smoking, My Perfect Country Boxset
Bollards disguised as cigarette butts indicating smoking areas, high prices, compulsory plain packaging, advertising campaigns showing how smoking damages your health, an app to support giving up, and a culture of shame: anti-smoking messages come at Australians from all angles. Only around 13% of Australians smoke.
Find more innovative ideas from the first series go to www.bbcworldservice.com/perfectcountry