Why Some Potential Clients say NO to Digital Marketing... and How You Can Convince Them
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Believe it or not, some small businesses are still hesitant to try digital marketing in 2021.\\xa0
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Why? Because, for one reason or another, they\\u2019re resistant to change. If you want to turn a client\\u2019s hesitation into a resounding yes, you have to understand what\\u2019s holding them back in the first place. In today\\u2019s episode, host Mark de Grasse walks us through 10 reasons why people resist the switch to digital marketing, even when all the data shows they should jump on the train. If you can figure out why they\\u2019re resistant, you can formulate a better persuasive argument to get them on board.
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Listen in to hear the top 10 reasons clients say no to digital marketing.
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IN THIS EPISODE YOU\\u2019LL LEARN:
- Why clients reach out to digital marketing agencies, then won\\u2019t commit.
- How much digital ad spend shot up in 2020 and 2021
- Why change and new ideas make some people feel defensive
- How to show people the results and benefits of digital marketing
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- FREE PDF to help you grow and scale your business
- \\u201c10 Reasons People Resist Change\\u201d (HBR)
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OUR PARTNERS:
- Generate leads and improve sales with automated chatbots from Bot Builders
- FREE trial of email and SMS marketing with Sendlane
- Find out your Leadership Trust Score at Ready to Lead.
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\\u2019d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode:
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