The Algorithms are Weak! Now What? Video Ads Best Practices with Matt Johnston and Mandy McEwen

Published: Aug. 2, 2022, 9 a.m.

If you\'re not using video ads, you\'re missing out. Simple as that.

On today\'s episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.

Ever found yourself struggling to get a jingle out of your head? That\'s the power of video advertising. Gone are the days when ads were all about static News Feed images. Today\'s buyer is more interested in ads that contain movement and sound - both of which are found in video ads.

There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement.

IN THIS EPISODE, YOU\'LL LEARN:

Why you need video in your advertising strategy
The current landscape of video advertising
Understand that video is the fastest route to a conversion
What a great video ad looks like
How to create video ads for all the major social media platforms
Ad testing: conversions per impression
Tips on how to create great video ads on a budget
Why video ads are the future of digital advertising

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