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Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.\\xa0

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Where it\\u2019s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.\\xa0

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In this episode, Jenna sits down with Bethany to talk about all things community\\u2014both online and off\\u2014and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything.

IN THIS EPISODE YOU\\u2019LL LEARN:

• The key differences between marketing tactics and authentic community
• Tips for providing genuine connection in online spaces\\xa0
• Why micro-meet-ups are the future of virtual communities
• What happens when you bring ego to a community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DigitalMarketer Lab
• HubSpot User Groups (HUG)\\xa0
• Drift | Conversational Marketing
• Ear For Each Other (group of furloughed Disney employees)
• DigitalMarketer Engage (DM Lab Facebook group)
• Bethany\\u2019s LinkedIn

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OUR PARTNERS:

• Generate leads and improve sales with automated chatbots from Bot Builders
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• Improve conversions with a FREE Facebook advertising audit from Clients Online

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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\\u2019d like to share? Connect with us on Apple Podcasts and leave us a review!

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Mentioned in this episode:

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