This week we’re talking about the strategy disrupting the marketing world right now: conversational marketing.
People don’t want to be sold to, they want to have conversations—they want their product questions answered, they want to know where to find information on a website, and they want all of it now. Dave Gerhardt, VP of Marketing at Drift, joins us to explain how to use conversational marketing to talk with your customers and create a movement around your brand.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
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