Garrett Holmes may be Director of Content now, but he got his start in hospitality. Because of this, he has kept the customer experience as his priority. This week he explains how to figure out what your audience wants and then create it in a way that drives engagement.
Garrett explains that first impressions are just as important in content as they are in person. He also shows you how to use social media to A/B test the content that will have the highest ROI and walks through how to properly use content in your marketing strategy.
IN THIS EPISODE YOU’LL LEARN:
Mentioned in this episode:
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