Amazon Marketing Strategies for E-Commerce Businesses with Michelle Barnum Smith, Founder and CEO of Easybot

Published: Dec. 30, 2021, 2 p.m.

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Whether you\\u2019re an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.

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In today\\u2019s episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thousands of Amazon sellers to use and drive external traffic to Amazon to help them improve their listings and make money. She knows her stuff, and she generously shares it with us in this power-packed episode.

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Listen in to hear Michelle\\u2019s favorite tips and strategies for getting your (or your client\\u2019s) products on Amazon\\u2019s page one.

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IN THIS EPISODE YOU\\u2019LL LEARN:

  • Tools for helping you decide which keywords you want to be positioned for
  • Ways to drive your external audience to Amazon
  • What you need to know about Amazon\\u2019s Brand Referral Bonus (BRB) program
  • Surprising trends for Amazon in 2022 (hint: their biggest competitor is YouTube)

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\\u2019d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

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