The Death of Demographics - An Interview With David Allison
b'In today\\u2019s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don\\u2019t, we understand what they are, and that\\u2019s not enough to influence people\\u2019s future buying decisions. Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it\\u2019s important we understand the shared values of our customers so we know how to get the right people in the room. Listen in to this special episode to hear all about David\\u2019s mission and understand for yourself why Ciaran loved this interview so much!'