Making Marketing Numbers Make Sense
b"In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a\\xa0detailed\\xa0view\\xa0on\\xa0what\\xa0you\\xa0should\\xa0be\\xa0measuring,\\xa0how\\xa0you\\xa0should\\xa0be\\xa0measuring\\xa0it,\\xa0and\\xa0how\\xa0youcan\\xa0successfully\\xa0grow\\xa0your\\xa0digital business."