Making Marketing Numbers Make Sense
In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a\xa0detailed\xa0view\xa0on\xa0what\xa0you\xa0should\xa0be\xa0measuring,\xa0how\xa0you\xa0should\xa0be\xa0measuring\xa0it,\xa0and\xa0how\xa0youcan\xa0successfully\xa0grow\xa0your\xa0digital business.