Your Business in Words: How To Define Who You Are, What You Do And How You Help With Nancy Ganzekaufer

Published: Jan. 6, 2018, 3:02 p.m.

b'Being able to clearly state who you are, what you do, who you help and how is absolutely crucial to the success of your business.

Having a muddled message causes confusion. Stating too much stuff feels overwhelming. Having a boring message causes people to fade away.

So you need a powerful and impactful marketing message (aka elevator pitch) to draw in your ideal client and have them drooling for more information.

In this episode with guest, Nancy Ganzekaufer, we learn how to do just that. Watch me struggle as she takes me through the exercise on how to create a killer marketing message and you can learn how to do that same.

Nancy Ganzekaufer is a Life and Business Coach, and the Founder of Your-Business Partner. Through her work, Nancy empowers passion based female entrepreneurs to create the life and business they have always wanted and deserved. As a mom of three young adults and a successful business owner, Nancy understands the unique challenges women face when pursuing their dreams, and she leads by example through her hard work, encouragement, and most of all her no-BS leadership style! Nancy offers her clients individualized phone/skype calls and email coaching, as well as webinars and workbooks to develop business identity, set goals, and master marketing, time management, and sales and communication skills.'