SOW Juice SF Fills The Niche of Fresh Juice. The Founders Are Fearless
Fresh Juice was missing in the Bay Area, SOW (pronounced SO) is here to save the day.
Luisa Alberto isn't your typical twenty or thirty something,
she has been involved in start ups and entrepreneurial world for the longest time. She started with Blue Bottle Coffee the Bay area. She moved on to help bring Good Eggs to life as well.
Her high school counselor told her to become a women's sports coach, but she had bigger plans. She's just damn fearless, and I love fearless. 
Inspired to move across the country by a season of MTV's The Real World, this New Yorker has made good on the trek.
Derek Castro is who I dubbed the "Juice Sommelier" and Luisa's very capable partner.
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