Impact of Market Research Techniques
b"Digital marketing focuses on identifying a customer\\u2019s digital interests, pinpointing the customer\\u2019s stage in the buyer\\u2019s journey, and motivating leads to take action using digital platforms.
This week's guest has over two decades of research expertise and has conducted a myriad of qualitative and quantitative market research projects for corporations, governments, organizations and leaders across the globe.
In episode #002 of the Columbus Marketing Show, I welcome Brett Sciotto, President and CEO of Aimpoint Research which is headquartered in Columbus.
Brett graduated from the U.S. Military Academy at West Point. As an Army Captain and Army Intelligence Officer, he honed his leadership skills and gained an appreciation for how powerful and important proper intelligence can be for effective decision making.
Upon entering the civilian world, Brett realized that his analytical research techniques translated into the political and consumer landscapes. He founded multiple research companies which eventually culminated in the creation of Aimpoint Research.
Today Aimpoint Research has offices in the U.S. and overseas and utilizes Brett's fusion research methodology to deliver exceptional results and insights to their clients.
Go ahead, turn up the speakers, click play and enjoy episode #002 of The Columbus Marketing Show!"