Consumer Research in Higher Education
b"The higher education research and development sector is a 65 billion dollar annual behemoth.
After doing a little inspecting, I came across these stats from the Higher Education Research and Development Survey - the primary source of information on R&D expenditures at U.S. colleges and universities:
- Of that $65 billion, only .67% was put towards business related research
- Additionally, only 5% of that $65 billion was funded by businesses
There is no doubt that consumer research plays a big role in the business world as a whole, but we are clearly still in the infancy stage for consumer research and corporate investments in higher education.
I wanted to dig deeper into the state of consumer research in higher education, so I reached out to this week's guest who is an expert on the matter.
In episode #004 of the Columbus Marketing Show, I welcome Raj Agnihotri, Chair of the Department of Marketing at Ohio University
Raj has been in the education sector for 14 years now \\u2013 working at Oklahoma City University, Kent State University, Towson University, William Patterson University, and of course, Ohio University
Raj is highly decorated in his career and has received a variety of honors and awards including:
- An Excellence in Teaching Award in 2014
- A Bright Idea award in 2012
- Best dissertation in Selling and Sales Management in 2010
Raj stopped by the studio to discuss the state of consumer research in higher education. Go ahead, turn up the speakers, click play and enjoy episode #004 of The Columbus Marketing Show!"