Ep 38. Alex Day, Managing Director Big Give: The Generosity Multiplier!
b'\\u201cWhat we have learned throughout the years of running the Big Give\\u2026 is that Match Funding is a great way to get more people to give, and people to give more.\\u201d\\n\\nThe Big Give is the UK\\u2019s leading online match funding platform. \\n\\nThe Big Give Christmas Challenge took place from the 29th of November to the 6th of December 2022 and in that one week, raised \\xa328.6m for over 1,000 charities across the UK.\\n\\nWith more than \\xa3233m raised to date, the Big Give has been a huge enabler of digital fundraising through Match Funding. With the strap line \\u201cMatching Donations, Multiplying Impact\\u201d, they are in essence, a Generosity Multiplier. \\n\\nIn this episode I speak with the Big Give\\u2019s Managing Director, Alex Day, about how the Big Give came into being, its plans for the future, and tech as an enabler for social good. \\n\\nAlex also shares how through a focus on building resilience, skills and profile for charities, and amplifying the campaign\\u2019s messaging, they have enabled 92% of participating organisations to reach new supporters bringing in a third of the overall donations. \\n\\nCharity fundraisers, listen to find out about the Big Give\\u2019s campaigns that are launching this year and how your charity could benefit. \\n\\nRecorded December 2022.'