Ep 32. Sarah Woolnough, CEO Asthma + Lung UK: Breath is life!
b'\\u201cIt\\u2019s terrifying not being able to breathe\\u2026 and that\\u2019s informed a lot of our strategic thinking and our positioning, because nobody should have to struggle to breathe and we can do so much better for people with lung conditions.\\u201d\\n\\nSarah Woolnough is the CEO of the newly rebranded charity Asthma + Lung UK.\\n\\nPoor lung health is the 3rd biggest killer in the UK and yet only 2% of publicly funded medical research goes towards this cause. \\n\\nAsthma + Lung UK is here to change that. And be the driving force behind the transformation of the nation\\u2019s lung health.\\n\\nSarah talks about her learnings from leading the collaborative journey of the re-brand process. She also shares her personal experiences, being a first-time CEO, joining the organisation during lockdown and being a busy mum of 4 young children. \\n\\nRecorded May 2022.'