337: YH "The Most Expensive Sales Mistakes."

Published: June 14, 2018, 4 p.m.

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You need to know these three simple strategies that are either making your business or killing it. These mistakes have nothing to do with your actual sales process and everything to do with it.

Mistake Number One: People have no idea who you are
You need to get attention for yourself and your business. Plan how you\\u2019re going to advertise and then take action \\u2013 get the word out. For example, it can be as easy as attending a high-profile event and taking a picture that you post on social media. By aligning your brand with a higher profile one you get their juice and audience.

Mistake Number Two: You\\u2019re not getting in front of qualified customers
Find your target. Get in front of them and sell. People constantly underestimate the importance of being around people. You can\\u2019t be a homebody. Get out and move around. It\\u2019s not the five people you know that determine your net worth. It\\u2019s the five customers that you sell and close that deliver your net worth.

Mistake Number Three: You\\u2019re not making an impression
You need to concentrate on getting attention. Make an impact that will last forever in the customer\\u2019s mind. Figure out your hook to get attention. How will you stand out against the herd in a good way? If you\\u2019re presenting to a wealthy person that meets hundreds of fund managers how will you introduce yourself to stand apart? That hook is what will last in that person\\u2019s mind.

Pay attention to these traps and avoid them. Make a plan. Practice and perfec

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