Leave A Mark - The Secret Power Of Naming!

Published: Aug. 11, 2015, 11 p.m.

b"GET WRITING!\\xa0 With Karen Rowe\\n\\nLeave A\\xa0Mark -\\xa0The Secret Power Of Naming!\\n\\nMy guest this Tuesday is\\xa0Canon Wing. \\xa0Canon\\xa0has named products that have earned billions worldwide for over two decades. She centers her work in helping international brands and entrepreneurs alike step into a greater future by naming it. Canon started her career after a namer discovered her at a poetry reading she was giving. She was hired to name humus and spent the day in Mediterranean restaurants getting inspired. Her first time at bat and her name, \\u201cHungry Sultan,\\u201d was selected out of thousands submitted and passed international trademark. She was hooked. Her new best friend confessed to Landor Associates that she had hired a ghost namer/poet and they might want to try Canon out. Canon\\u2019s next four names in a row were the winners and she\\u2019s been naming ever since\\u2026 1993.\\n\\nShe\\u2019s named for international household names such as Hershey\\u2019s, Kia, Capitol One, Stouffer\\u2019s, Kraft, Puma, Best Buy and yes she\\u2019s even named for Canon. She named their projector Realis. She was inspired while on a 6 week honeymoon in India with her husband. It was a dream come true; a Realis.\\n\\nA recipient of a National Endowment For The Arts (NEA) Grant in poetry, Canon is a recognized Namer and has been featured in Marie Claire, Freedom Fast Lane, Visionocity and Woman Business Owners International.\\n\\nLog onto\\xa0www.blogtalkradio.com/Jim-Nemley\\xa0on Tuesday, August 11, 2015 at 7:00pm EST.\\xa0 Its' Time To Get Writing!\\xa0 With Karen Rowe."