New York's Newest Fashion Trend (Is New York Itself)

Published: March 5, 2021, 5:14 p.m.

Stella BugbeeNew York Magazine editor at large, talks about how the newest trend in New York fashion is all about New York itself with more people donning merch from their favorite local haunts, bookstores, restaurants and cultural institutions. 

Zizmorcore, noun: a style of dressing that involves wearing merch from places that are truly authentic to New York.

Origin: The Dr. Zizmor subway ads of yore, which feel specific to a time and place in NYC

We're talking to @stellabugbee abt the trend. Call in: 646 435 7280 pic.twitter.com/YChrClh8aB

— The Brian Lehrer Show and A Daily Politics Podcast (@BrianLehrer) March 5, 2021

@BrianLehrer A little beat up but treasured. pic.twitter.com/gi1gvIrlay

— Susan Barth (@Susannyc19) March 5, 2021

Ultimate Ziz -- Katz's Deli t-shirt -- "Send a Salami to Your Boy in the Army." Must be pronounced with NY accent to rhyme.

— Jeff Ward (@toadsalad17) March 5, 2021

@BrianLehrer my son Simon keeping it local an original Snowman (Washington Heights graffiti guy star) custom slimed yankee hat #zizmorecore pic.twitter.com/euW4DnypKY

— Tom Sanford (@uberkunst) March 5, 2021

fairway harlem hat! pic.twitter.com/ygL9pOvhEG

— Anjuli Raza Kolb (@anjulifatima) March 5, 2021

pic.twitter.com/sJmqUMcr3s

— Mike Sandmel (@mikeysandmel) March 5, 2021