Super-premium drinks
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There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss.
Guests:
Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery\\nLaura Edwards, general manager at Meantime Brewing Company\\nand Andrew Geoghegan, global consumer planning director at Diageo
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