Steven Heller on graphic designer Paul Rand
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Steven Heller is an eminent American graphic designer, art director, art critic and scholar.\\u200b\\xa0He\\xa0\\u200bhas\\xa0authored or\\u200b\\xa0co-authored\\xa0\\u200bmore than 200 \\u200bbooks which\\xa0variously trace\\u200b\\xa0the history of typography, illustration and other subjects related to graphic design.\\u200b I talk with Steve about Paul Rand an\\xa0American art director and graphic designer best known for his corporat\\u200be\\xa0designs which include logos for IBM, UPS, Westinghouse, \\u200band \\u200bABC\\u200b. \\u200b
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Rand was a professor\\u200b\\xa0of graphic design at Yale University\\u200b\\xa0\\u200bfrom 1956\\u200b to 1985\\u200b. He once said that of all of his work, he was proudest of his magazine and book covers. Book covers!
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