Steven Heller on graphic designer Paul Rand
Steven Heller is an eminent American graphic designer, art director, art critic and scholar.\u200b\xa0He\xa0\u200bhas\xa0authored or\u200b\xa0co-authored\xa0\u200bmore than 200 \u200bbooks which\xa0variously trace\u200b\xa0the history of typography, illustration and other subjects related to graphic design.\u200b I talk with Steve about Paul Rand an\xa0American art director and graphic designer best known for his corporat\u200be\xa0designs which include logos for IBM, UPS, Westinghouse, \u200band \u200bABC\u200b. \u200b \xa0
Rand was a professor\u200b\xa0of graphic design at Yale University\u200b\xa0\u200bfrom 1956\u200b to 1985\u200b. He once said that of all of his work, he was proudest of his magazine and book covers. Book covers!