Radio: The medium that refuses to give in and wither away
Radio always gets a bit of a ribbing compared to television (it\u2019s only a bit of audio, where are all the pictures? etc). But actually, let\u2019s be honest, we all love radio.
Millions tune in every morning to breakfast shows, drive-time programmes, broadcasts in the middle of the day\u2026 so we obviously haven't fallen out of love with it. Radio is not dying this death that someone always predicts.
Presenter Emma Barnett hits the nail on the head when she says: \u201cWe, the British people, love it so much - hence we have \u2018a gazillion stations\u2019 and even says we\u2019re \u201ctribal\u201d over it, and I agree. Radio 1, Kiss, Capital FM, Absolute Radio, Heart Radio, Magic, Smooth, The Hits\u2026 there\u2019s a station for everyone and everybody has their camp.
We were at the BBC Radio Academy\u2019s Radio Festival not too long ago and spoke to three big players in the radio game: BBC Radio 2 breakfast presenter Chris Evans, BBC Radio 5 live\u2019s Emma Barnett and Absolute Radio\u2019s Christian O\u2019Connell. Hear what they had to say about the medium that continues to defy the odds!