The Career Toolkit And A New Wave Of Innovation In Publishing With Mark Herschberg

Published: May 6, 2021, 10 a.m.

Publishing is no longer a business of selling books, but a business of selling content. That’s how Mark Herschberg sees the industry’s trajectory as he finds himself leading the charge in creating the next wave of innovation in the space. The author of The Career Toolkit, Mark is no stranger to the challenges that authors and publishers alike are facing with the traditional publishing models. Marrying his technology background with his author aspirations, Mark is currently developing an app that aims to take the book beyond the pages that it is contained in, in the traditional sense, and make its content become available to its audience in unprecedented ways. Join in as he explains this concept further in this conversation with Robin Colucci and open your mind to a new world of possibilities that might just herald a new era in the publishing industry.


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