Misconceptions Of Social Media And Promoting Your Book With Jonathan Jacobs

Published: March 11, 2021, 11 a.m.

Social media has been doing so much to help brands boost their marketing. But just because these platforms have the ability to do so doesn’t mean they’ll be effective most of the time. That is why when you’re on to promoting your book, you need to utilize social media the right way. In this episode, Robin Colucci sits down with Jonathan Jacobs, the founding partner of Digital Natives Group, to clarify a lot of misconceptions around the role of social media in promoting books. He answers one of the big questions out there, “why is it that many authors with large social media platforms tend to underperform when it comes to book sales?” Follow along to this insightful conversation as Jonathan discusses how to leverage social media properly, how to build an author presence, and how to create lasting relationships and find your best cheerleaders.


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