Mike Michalowicz On The Best Ways To Optimize Authorship Returns

Published: March 25, 2021, 10 a.m.

Regardless if you can write the most extravagant book in the entire world, it will never sell itself without proper marketing strategies in place for you to properly optimize authorship returns. Sitting down with Robin Colucci is author Mike Michalowicz, who started as a self-publisher and eventually found his way to the traditional method, thanks to Penguin. Mike explains how to make yourself and your books visible in the competitive market, particularly when deciding to make a class out of it. He also highlights the lasting power of books by sharing that one time they offered them as event memorabilia.


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