Lisa Pezik On The Right Balance Between Course Creation And Launching A Book
In the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right strategies in intertwining book authorship and offering courses with Robin Colucci is Lisa Pezik, a business strategist, speaker, and top international Amazon best-selling author. She explains how to properly approach three kinds of audience groups when providing a book-course combo, the importance of allowing your genuine self to reflect in your offers, and the right way to price such an intangible item without sacrificing your own worth.
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