How To Market Your Book: Marketing And PR Tips With Expert Publicist, Nicole Dunn

Published: Jan. 28, 2021, 11 a.m.

This is the second episode in a mini two-part series on publicity for authors.


At what point should an author hire a publicist to help promote their book? In this episode, you will learn that there is no such thing as a full DFY approach to book marketing. There is much to do in terms of “building a base” – a genuine audience, an organic community who considers you an expert in your field – and it takes a lot of time and effort to do that. Does it sound like a lot of work? That’s because it is. And no publicist can ever replace your role in that regard, no matter how critical they can be in all other aspects. One of two in this two-part series on the topic of publicity, PR expert Nicole Dunn gets brutally honest about this in this conversation with host Robin Colucci. Running her own PR firm called Dunn Pellier Media since 2008, Nicole specializes in PR and media services for clients in the health, wellness, fitness, beauty, and lifestyle industries. Throughout the years, she has built a trusted brand that counts bestsellers among its satisfied customers. Nicole is passionate about spreading more nourishing news around wellness in the media. Listen in as she shares some tips on what authors should focus on to get people’s attention and maximize the visibility of their books. 


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