Episode #135: Robins Riff on Why is Everyone a #1 Bestselling Author?
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Summary:
Have you ever noticed that it seems like these days everyone is a \\u201c#1 bestselling author?\\u201d If so, you\\u2019ve probably also wondered how this can be true. If it seems suspicious to you, you\\u2019re right!
Truth is, you can gain \\u201cbestseller status\\u201d without actually selling books. This is true because there are numerous ways to \\u201cgame the system\\u201d and virtually every bestseller list is \\u201cgamable.\\u201d The unfortunate outcome is that bestseller status does not hold the gravitas it once did.
The good news is bestseller status is only one component of a successful book, and you don\\u2019t need to put energy and money into manufacturing phony bestseller status to knock it out of the park\\u2026
In episode #135 of The Author\\u2019s Corner, Robin reveals the truth behind the bestseller status that so many authors claim. She also discusses some of the ways people game the system, and shares some ideas about what author success looks like.
Key takeaways:
- Why everyone seems to be a bestseller these days
- How Amazon changed the bestseller game
- The average number of books you have to sell to make a bestseller list
- Why bestseller status doesn\\u2019t mean as much anymore
- Strategies that some people use to game the system
- How to determine if bestseller status is really important for you
- And more!
Resources mentioned in this episode:
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional\\u2014she\'s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin\'s expert guidance, World Changing Books has helped authors\\u2014from CEOs, astronauts, and Nobel laureates to emerging voices\\u2014secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with \\u201cBig 5\\u201d publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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