91: Feeling Superhuman with Rahul Vohra
Derrick\u2019s feeling \u201csuperhuman.\u201d Fortunately, he\u2019s a user and lover of the Superhuman product. Maybe that\u2019s why today\u2019s guest is Rahul Vohra, co-founder and CEO of Superhuman.
\n\nToday\u2019s Topics Include:
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- Reason for Superhuman still being invite-only is not to increase user demand \n
- Sustainable Word-of-Mouth Growth Engine: If you don\u2019t pick the users, you can\u2019t responsibly work on their feedback \n
- Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders \n
- Startup Details: Deliberately think through and consider everything deeply from scratch \n
- Don\u2019t turn down money when bootstrapping to find perfect product market/customer fit \n
- Knack for knowing what people want, before they know they want something; and helping people realize they want something \n
- Without active or spending money on marketing, Superhuman\u2019s waitlist keeps growing \n
- Superhuman\u2019s Values: Create delight, be intentional, and remarkable quality \n
- Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake \n
- Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts \n
- Superhuman\u2019s pricing is low, but generates high value; big fan of round numbers \n
- Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates \n
- Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment \n
- Generate roadmap and find balance to maintain lead over market and continue to grow \n
- Startup Growth: Pick weekly growth rate; you don\u2019t have to grow faster than you want to \n
Links and resources:
\n\n\n\n\n\n\n\n\n\nSuperhuman Product-Market Fit Survey
\n\nRahul Vohra on This Week in Startups with Jason McCabe Calacanis
\n\n\n\n\n\n\n\n\n\n\n\n\n\nStartup = Growth - Paul Graham
\n\n\n\nDerrick Reimer Website
\n\nDerrick Reimer on Twitter
\n\nBen Orenstein Website
\n\nBen Orenstein on Twitter
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