73: Helping Early Access Customers Get Value Quickly
Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he\u2019s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It\u2019s a crazy spot to be in, but it feels good. Every day, Tuple gains a little steam.
\n\nDerrick feels the same way. He has started doing onboarding calls for Level. Now that he has done the Level demo a few times, his anxiety has subsided. Overall, people seem impressed with the product and interested in trying it.
\n\nToday\u2019s Topics Include:
\n\nDeveloping a call to action and pricing process to follow the product demo
\nTrials vs. Pay-Up-Front: Ideal customers expect to try it, before they pay for it
\nInstrumentation put in place to test Level; ship solutions in a speedy manner
\nUsers are changing their behavior and using Level in a meaningful or experimental capacity to find a balance between it and Slack
\nBig Surprise: Derrick\u2019s relief about a mobile client not being a big deal, right now
\nPower of Customer Development: You won\u2019t know the most valuable points of a product, until you let people use it
\nPeople are pretty forgiving; when they offer feedback, be responsive and try to fix bugs
\nRevision of auction for Habits for Hackers; bidding started, but may not be high enough
\nPros and cons of slowing down growth or allowing it to speed up; it\u2019s hard to improve product without feedback
\nSuperhuman Product Market Fit Survey: How disappointed would you be, if you had to stop using Tuple?
\nKeeping people educated on all the things your product can do
\nTrying to not over-engineer things; looking for the simplest solutions and integrations
Links and resources:
\n\n\n\nDerrick Reimer Website
\n\nDerrick Reimer on Twitter
\n\nBen Orenstein Website
\n\nBen Orenstein on Twitter
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