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Published: Jan. 10, 2019, 11 a.m.

If you listen regularly to the Art of Product podcast, then you\u2019re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention them, but Adam is once again their special guest.

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Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!

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Today\u2019s Topics Include:

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• Concept and Collaboration: How Adam and Steve work together to create courses
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• Be genuinely helpful by offering free, good content for people to know, like, and trust you
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• Build an audience/authority on a topic to make people want to learn from you
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• Understand difference between what you care about vs. what your audience cares about
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• Care about quality and effort put into all aspects; utilize Steve\u2019s design tips on Twitter
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• Signals and validation that your content resonates with and is helpful to your audience
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• What Makes a Successful Partnership: Similar values, but complementary skills
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• Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
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• Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
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• Launching Products and Surpassing Sales Expectations
  
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Links and resources:

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Adam Wathan

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Nitpick CI

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Refactoring UI

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Refactoring to Collections

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Full Stack Radio Podcast

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Adam Wathan\u2019s MicroConf Presentation

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Adam Wathan on GitHub

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Adam Wathan\u2019s Email

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Adam Wathan on Twitter

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7 Practical Tips for Cheating at Design

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Steve Schoger

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Steve Schoger on YouTube

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Heroicons

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Steve Schoger on Twitter

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Wes Bos

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Bootstrap

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Stripe

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An eBook pricing model that resulted in $100,000 in sales

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Art of Product on Twitter

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Derrick Reimer Website

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Derrick Reimer on Twitter

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Ben Orenstein Website

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Ben Orenstein on Twitter

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Level

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